As a customer centric organisation the Sheng Siong Group, a Singapore based supermarket chain and winner of the 2015 SPRING Singapore Quality Award for Innovation Excellence, advocated the principles of “Customer First” & "Customer is our Boss” and strove to create an all-rounded Shopping Experience where customer service was heavily emphasised. . Strategic planning focussed on improving customers’ shopping experience and the quality of product offerings. An outlet-centric approach of id...

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2.2.4 Formulate and review business unit strategy
1.2.3 Identify new innovations that meet customer needs

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