Mesa Products a US manufacturer of cathodic protection systems, used an independent marketing research firm to conduct customer satisfaction surveys. Survey participants were important decision-makers responsible for evaluation, selection and working relationships with CP product and service suppliers. Surveys were designed to determine MESA' s position as a leading supplier and measure its performance in…

BPIR Categories

1.1.1 Customer performance/satisfaction measurement
15.2.1 Customer satisfaction, accolades, awards

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