To identify new or improve existing products and services, Medrad Inc a US manufacturer and distributor of high tech medical devices and winner of the 2010 Malcolm Baldrige National Quality Award (Manufacturing Sector), developed a comprehensive Customer Information System. Medrad listened to former and potential customers and competitor customers through various listening posts. Marketing and Field Teams gathered information on products and services at Trade Shows and working with Key Opinion L...

BPIR Categories

3.2.5 Involve stakeholders in innovation & product/service development
1.2.3 Identify new innovations that meet customer needs
1.3.1 Build customer relationships

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