Customer Involvement at an award winning government agency

To determine customer requirements, Singapore’s Civil Defence Force, an agency responsible for providing emergency services, undertook proactive engagement and co-creation with customers in a number of ways. SCDF reached out to customers via various platforms that facilitated consultative discussion and engaged them in co-creating products, services or experiences. Members of the general public were involved…

BPIR Categories

2.2.1 Obtain stakeholder input into strategy formulation
3.2.5 Involve stakeholders in innovation & product/service development