Following consistently poor patient ratings Walsall Healthcare, a UK health trust, decided it needed to make changes. A new strategy was developed that incorporated 6 promises - three for patients and three for staff. Patients were promised they would be welcomed, cared for and in safe hands, while staff were promised they would be part…

BPIR Categories

2.2.4 Formulate and review business unit strategy
14.3.6 Provide ideas management & innovation processes
2.2.1 Obtain stakeholder input into strategy formulation

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