The marketing department at Select Group, Singapore, a Food & Beverage Group, collected customer relationship data for the Group’s casual dining concepts via the Select Card . An e-voucher for a free welcome dish was given to Select Card customers who updated their particulars online. Data was also collected for the Events Catering brands via…

BPIR Categories

1.1.5 Conduct customer surveys
10.2.2 Acquire & collect information/knowledge

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