To get a better fix on customer satisfaction Ceridian Corporation, a US provider of human resource solutions, initiated a variety programmes and practices designed to enhance its customer listening efforts. The company: 1. Established customer advisory boards (CABs), comprised of customers, which met in person at least twice yearly, and by phone at least three…

BPIR Categories

1.1.7 Review customer listening & learning methods
1.1.4 Conduct customer interviews/focus groups
1.1.5 Conduct customer surveys
1.1.6 Analyse customer data

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