In 2002, Wells Fargo, a US financial services company, implemented a new customer first brand strategy that used employees as the key channels. The company created a culture that made all team members PR stewards and ambassadors for the brand with responsibilities to create exceptional customer service and experiences. As a result of the strategy,…

BPIR Categories

4.1.4 Develop & implement marketing strategy
1.3.1 Build customer relationships
9.7.1 Encourage employee involvement and feedback

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