Recognising the humans enjoy belonging to something, especially something that provides special access, special treatment, special handling - special something, Ritz-Carlton, a US based hotel and resort chain, came up with the Ritz-Carlton Club. Groups of purchasers (Members) paid the club between $150,000 and $1 million each to build hotel and condominium resorts. Members also paid an annual maintenance fee of between $10,000 and $20,000. In return, they got between 21 and 28 days of access to ...

BPIR Categories

1.3.1 Build customer relationships
13.1 Develop and manage supplier/customer partnerships
4.1.4 Develop & implement marketing strategy

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