By 2013 the AIR MILES Reward Programme of LoyaltyOne, Inc., a Canadian provider of loyalty programmes, had become Canada's premier coalition loyalty programme with over 10 million Collector accounts, representing approximately two-thirds of all Canadian households. The programme allowed Collectors to earn reward miles by doing everyday shopping at thousands of retail and service locations…

BPIR Categories

1.3.1 Build customer relationships
4.1.4 Develop & implement marketing strategy
4.1.1 Identify market segments & target customers

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