BPIR Categories
1.3.1 Build customer relationships4.1.4 Develop & implement marketing strategy
4.1.1 Identify market segments & target customers
By 2013 the AIR MILES Reward Programme of LoyaltyOne, Inc., a Canadian provider of loyalty programmes, had become Canada's premier coalition loyalty programme with over 10 million Collector accounts, representing approximately two-thirds of all Canadian households. The programme allowed Collectors to earn reward miles by doing everyday shopping at thousands of retail and service locations across Canada and leading global brands online. Collectors could access over 1,200 leisure, entertainment, ...
4.1.4 Develop & implement marketing strategy
4.1.1 Identify market segments & target customers
4.1.4 Develop & implement marketing strategy
4.1.1 Identify market segments & target customers