To build long-term customer loyalty G2000 Apparel a Singapore clothing wholesaler and winner of the 2007 Singapore Quality Association People Excellence Award, first inculcated an emotional attachment to the brands, the stores and the company within its employees. The company supported this with a 360degree approach to understand customer needs, improve business processes, and provide excellent service at all times. G2000 introduced a detailed loyalty programme, dedicated call centre and a custo...

BPIR Categories

1.3.1 Build customer relationships
4.1.4 Develop & implement marketing strategy
6.4.1 Improve process/service performance

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