BPIR Categories
1.2.5 Predict customer purchasing behaviour4.1.3 Develop sales forecast
In the autumn of 1998, the Wisconsin-based Dick's Supermarkets chain embarked on a test of a beta version of Customer Analyst, a data mining software package from DataSage. Through its frequent shopper program, Dick's had been stockpiling data for about five years and in January 1999 began mining its data base with Customer Analyst, selecting specific categories to test the system's ability to model and predict pricing changes, product affinities and customer-retention efforts....
4.1.3 Develop sales forecast
4.1.3 Develop sales forecast