In the autumn of 1998, the Wisconsin-based Dick's Supermarkets chain embarked on a test of a beta version of Customer Analyst, a data mining software package from DataSage. Through its frequent shopper program, Dick's had been stockpiling data for about five years and in January 1999 began mining its data base with Customer Analyst, selecting specific categories to test the system's ability to model and predict pricing changes, product affinities and customer-retention efforts....

BPIR Categories

1.2.5 Predict customer purchasing behaviour
4.1.3 Develop sales forecast

Unlock this article and 10,000+ more

To get the most out of our extensive resources, please login or become a member below.