Customer referral rate – New Vehicle Sales at an award winning FMC franchise

The Customer referral rate for New Vehicles Sales (NVS) at Don Chalmers Ford (DCF), a US Ford Motor Company franchise and winner of the 2016 Baldrige National Quality Award, was determined by responses to the survey question “I’m always telling others about my great experiences at Don Chalmers Ford”. DCF had market and industry leadership…

BPIR Categories

15.2.1 Customer satisfaction, accolades, awards
15.2.4 Service performance e.g. quality/delivery/value