Customer relations and involvement

Motor Sport Apparel, a small manufacturing company specialising in protective covers against wear and tear was interviewed by a 'Best Practice' survey team in 1998 regarding its customer focus practices. Motor Sport Apparel is very focussed on the customer and all staff are aware of the importance of customer satisfaction. A customer visiting schedule is used to control and track customers visits with major customers being visited on a weekly basis. The company operates a guarantee to correct ...

BPIR Categories

1.3.1 Build customer relationships
1.3.2 Determine & provide customer contact mechanisms
7.2.1 Provide post-sales service