Customer Relationship building efforts at the Poudre Valley Health System, a US not-for-profit health organisation, and winner of the 2008 Malcolm Baldrige National Quality Award (Healthcare Sector), began during patient and other customer acquisition through the Marketing, Outreach/Business Development, and Community Health departments. Key target audiences in the primary and secondary service areas were identified…

BPIR Categories

1.3.1 Build customer relationships

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