To support its retailers, the Nestle Purina Pet Care Company (NPPCC), a US based pet food and care products manufacturer and winner of the 2010 Malcolm Baldrige National Quality Award (Manufacturing Sector), offered a value proposition of strong brands and products to draw consumers into their stores and expertise in pet consumer behaviour, pet shopper…

BPIR Categories

1.3.1 Build customer relationships
13.1 Develop and manage supplier/customer partnerships

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