To meet the needs of its worldwide customer base, The Qian Hu Corporation Limited, a Singaporean ornamental fish company, established customer centric business processes. Customer requirements were defined, dedicated marketing personnel or managers were assigned to specific customers, the company web site provided a contact/feedback facility, sales and production staffs interacted with customers weekly, and…

BPIR Categories

1.3.1 Build customer relationships
13.1 Develop and manage supplier/customer partnerships

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