In building customer relationships the Singapore Institute of Technical Education (ITE), a pre-employment training provider and winner of the 2005 Singapore Quality Award, began winning potential customers while they were still in secondary schools. Relationships were managed throughout students full-time academic career and when they returned for further part-time education. Listening posts facilitated an in-depth…

BPIR Categories

1.3.1 Build customer relationships
1.3.2 Determine & provide customer contact mechanisms
1.1.7 Review customer listening & learning methods

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