MidwayUSA (MW), a US Internet retailer and winner of the Baldrige National Quality Award in 2009 and 2015, built customer relationships executing a fully integrated Marketing Plan and by understanding, and then meeting or exceeding customer key requirements. The Marketing Plan outlined the strategies, methods, tools and budget used to market to and communicate with…

BPIR Categories

1.3.3 Review customer relationship approach
4.1.3 Develop sales forecast
4.1.1 Identify market segments & target customers

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