To ensure customer needs were met and relationships nurtured, Nanyang Polytechnic, Singapore, winner of the 2011 Singapore Business Excellence Award, established a holistic Customer Relationship Management framework. NYP engaged potential students while they were still in secondary schools. Relationship building and customer care programmes were carefully managed throughout the different phases of their engagement, pre-admission, admission, enrolment, and graduate. NYP provided an open and stimu...

BPIR Categories

1.3.1 Build customer relationships
13.1 Develop and manage supplier/customer partnerships

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