Customer relationship management at Raffles Institute (RI), a prestigious school in Singapore and winner 2011 Singapore Business Excellence Award, was driven by RI’s 4-R framework of Reliability, Responsiveness, Rapport and Rigour, and underpinned by RI’s FIRE values (the values of Fortitude, Integrity, Respect and Enterprise). The Framework was a guide and set quantitative and qualitative…

BPIR Categories

1.3.1 Build customer relationships
13.1 Develop and manage supplier/customer partnerships

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