Customer relationship management (CRM) in a call centre

Enterprise Fleet Services, USA, a division of Enterprise Rent-A-Car, provides vehicles on lease to companies that lease from 15 to 125 cars and trucks at a time To better service its 11,000 customers and its network of 65,000 affiliated service centres, Enterprise set up a call centre designed to meet the demands of providing managed…

BPIR Categories

1.3.1 Build customer relationships
15.6.8 After-sales service/warranties/customer complaints