Customer satisfaction was the number 1 Operational Goal at MidwayUSA (MW), a US Internet retailer and winner of the Baldrige National Quality Award in 2009 and 2015, and having satisfied and engaged Customers was MW’s most important success factor. Customer satisfaction survey results demonstrated benchmark leadership levels and a beneficial trend since 2006. In 2014,…

BPIR Categories

15.2.1 Customer satisfaction, accolades, awards

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