MidwayUSA (MW), a US Internet retailer and winner of the Baldrige National Quality Award in 2009 and 2015. saw its support of the US Constitution’s 2nd Amendment as a Strategic Advantage and performance was addressed in a custom survey question from 2014 on. That customers were satisfied with MW’s role was reflected in the results.…

BPIR Categories

15.2.1 Customer satisfaction, accolades, awards
15.2.4 Service performance e.g. quality/delivery/value

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