The Customer Groups and Market Segments of the Centre for Organ Recovery & Education (CORE), a US Organ Procurement Organisation, were based upon the type of product and service that CORE provided. Donor family data was segmented by donation type, i.e., organs, tissue or corneas. Transplant centre data was segmented by transplant centre, organ type and volume of transplants. Tissue processor data was segmented by processor, tissue type and number of grafts recovered. Corneal transplant surge...

BPIR Categories

4.1.1 Identify market segments & target customers
4.1.2 Manage advertising & promotional activities
4.1.4 Develop & implement marketing strategy

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