The Customer Groups and Market Segments of the Centre for Organ Recovery & Education (CORE), a US Organ Procurement Organisation, were based upon the type of product and service that CORE provided. Donor family data was segmented by donation type, i.e., organs, tissue or corneas. Transplant centre data was segmented by transplant centre, organ type…

BPIR Categories

4.1.1 Identify market segments & target customers
4.1.2 Manage advertising & promotional activities
4.1.4 Develop & implement marketing strategy

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