The Singapore Prison Service (SPS), winner of the 2006 Singapore Quality Award, applied the business concept of customer segmentation to its customers, the inmates. Inmates admitted the SPS were categorised according to their level of needs, determined via the SPS security and rehabilitation classification process. During the first week security and rehabilitation classifications were conducted.…

BPIR Categories

4.1.1 Identify market segments & target customers
1.2.2 Service strengths/weaknesses/opportunities/threats

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