Customer Segmentation (Market segmentation)at an award winning community hospital

Patient/stakeholder groups and market segments at Advocate Good Samaritan Hospital (GSAM), a US community hospital, were identified through environmental scans, data inputs, and SWOTs during the Business Analysis of the Strategic Planning Process (SPP), along with input from physicians. During the SPP market data, patient demographics, physician referral patterns, and an understanding of household dynamics in healthcare literature was analysed to help select target groups. GSAM used stakeholder ...

BPIR Categories

4.1.1 Identify market segments & target customers
2.1.1 Analyse & understand competition
2.1.2 Identify economic/industry trends