To better anticipate customers and market needs Qian Hu Corporation Limited Singapore, an ornamental fish and accessories company and winner of the 2004 Singapore Quality Award, initiated various listening and learning strategies. The company: 1. Established a task force to review processes for determining customer satisfaction. 2. invested at least 3% of total revenue into…

BPIR Categories

4.1.4 Develop & implement marketing strategy
2.2.1 Obtain stakeholder input into strategy formulation
1.3.2 Determine & provide customer contact mechanisms

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