Farmers and Dealers Bank (Lake Butler, Florida, USA) surveyed its customers to determine what products and services were of interest to them, and to gauge the bank's Community Reinvestment Act performance. The bank had a 13.3% response to the 4,977 surveys mailed. The 20-question survey was designed simply so that it could be answered quickly.…

BPIR Categories

1.2.2 Service strengths/weaknesses/opportunities/threats
1.1.5 Conduct customer surveys

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