Before 2001 retail data at Sears, Roebuck and Co. a leading US retailer of apparel, home and automotive products and services, was kept in application-specific data marts where it supported sales and inventory reporting. The data was not integrated with the company's customer data warehouse which supported consumer analytics. As a result the reporting situation was ineffective with 3,500 or so weekly reports called up over the weekend taking too long to reach decision makers. The situation provi...
BPIR Categories10.5.1 Test, evaluate & maintain software & hardware
10.2.1 Establish info/knowledge management systems
1.1.6 Analyse customer data