In 1996 J Sainsbury plc, a leading UK Food Retailer, introduced a loyalty programme in response to competitor activity. As a result of a hurried implementation data poured into the system but the system could not cope in terms of regurgitating the data in timely and useful ways - "like a room with 3,000 people and only one door to get out. It takes a long time to get things moving". The problem was heightened by the absence of meaningful analysis. In 2000 a data management strategy that depende...

BPIR Categories

10.2.1 Establish info/knowledge management systems
10.4.4 Manage internal information & knowledge sharing
4.1.5 Develop & implement e-commerce strategy
1.2.5 Predict customer purchasing behaviour

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