Singapore’s Ministry of Manpower (MOM), a government department responsible for manpower policy, was one of the first public agencies in Singapore to adopt design thinking and behavioural insights in policy-making and product formulation. Beginning in 2012, the Behavioural Insights Team worked with MOM to build its in-house capability in applying behavioural insights to employment-related issues. Consequently, MOM became a global leader in blending behavioural science with human-centred design...

BPIR Categories

3.2.6 Review and improve design process
3.2.1 Translate customer needs into product requirements
3.4.1 Design product/process/service enhancements
3.1.1 Establish a design process

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