Determining product mix at an award winning Internet retailer

The categories of and service products sold or provided by MidwayUSA (MW), a US Internet retailer and winner of the Baldrige National Quality Award in 2009 and 2015, were determined by its Mission Statement and MW strove to carry at least one product choice for customers across product types in each product category. MW’s “Just…

BPIR Categories

4.2.1 Manage sales & sell products & services
3.6.1 Manage product/process/service development