In 2016, a TRADE Best Practice Benchmarking project was undertaken by Dubai Electricity and Water Authority (DEWA) entitled, “Shams Dubai Initiative – increasing customer awareness and engagement”. Shams Dubai was launched in 2014 to regulate electricity produced from solar panels to the power distribution system in Dubai. The initiative encourages household and building owners (residential,…

BPIR Categories

1.3.1 Build customer relationships
14.2.4 Conduct best practice/ process benchmarking
15.3.2 Market (business growth/new markets entered)
15.4.2 Employee development & training
4.1.2 Manage advertising & promotional activities

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