In 2012, Max Bupa, an Indian Health Insurance Carrier, rolled out a first of its kind health initiative - The Max Bupa Walk for Health with ‘Walk India Walk’ as the core theme. The initiative reinforced the message on prioritising health before health insurance to a wider audience. In its first season the concept was awarded the Innovation in Marketing Award by the All India Management Association, 2013. In the second season it was recognised as The Best Healthcare Campaign of the Year, by I...

BPIR Categories

13.5 Develop public relations program
9.6.5 Manage workplace cleanliness, health & safety
4.1.1 Identify market segments & target customers

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