Digital marketing goes viral

Recognising that short online videos were a popular way of promoting brands among youth, Domino's Pizza, a US-based restaurant chain and pizza delivery corporation, created a video that went viral and received millions of hits. To promote its "Anything Goes Deal Contest," the company placed a series of viral videos on MySpace and other popular social networking sites, using characters offering to sell big-ticket items. The first video, "MacKenzie Gets What MacKenzie Wants," featured a girl who ...

BPIR Categories

4.1.5 Develop & implement e-commerce strategy
4.1.1 Identify market segments & target customers