Recognising that short online videos were a popular way of promoting brands among youth, Domino's Pizza, a US-based restaurant chain and pizza delivery corporation, created a video that went viral and received millions of hits. To promote its "Anything Goes Deal Contest," the company placed a series of viral videos on MySpace and other popular…

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4.1.5 Develop & implement e-commerce strategy
4.1.1 Identify market segments & target customers

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