In 2004, when the Chinese government prohibited gasoline-powered motorbikes to reduce urban pollution, Yadea, a Chinese motorbike manufacturer, aggressively launched the electric motorbikes, bicycles and scooters they had already designed as a result of Yadea's continuous R&D effort. Yadea marketed their electric products as a way for new users to experience the thrills of motorbikes as an affordable, quiet alternative to the inadequate public transport systems in many Chinese cities. Customers ...

BPIR Categories

3.2.3 Develop&integrate technology/innovation into concept
4.1.4 Develop & implement marketing strategy
4.1.1 Identify market segments & target customers
2.2.4 Formulate and review business unit strategy

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