In the mid 1990's, the founder of Suzlon Energy, an India based global wind power company, perceived that wind turbine generators were disruptive products in the energy market. He set up Suzlon to provide end-to-end customized energy solutions at affordable prices. In 1997 the company bought out its initial German turbine supplier, retained its R&D…

BPIR Categories

3.2.3 Develop&integrate technology/innovation into concept
4.1.4 Develop & implement marketing strategy
4.1.1 Identify market segments & target customers
2.2.4 Formulate and review business unit strategy

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