In 1998, British Telecommunications PLC, a UK supplier of telecommunications services received a special award from Opportunity 2000 for its diversity initiatives. Among other things BT had: 1) Sponsored 4500 schoolgirls and BT employees to participate in a 'Take our daughters to work' initiative in 1997 which focused on raising awareness among employees of the barriers to access for females and raise girls' interest in technical areas - a traditional male preserve in BT; 2) Produced a brochure ...

BPIR Categories

9.6.6 Manage & support workforce diversity
8.2.2 Create an environment for empowerment/innovation

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