Hill Country Memorial (HCM), a US community hospital and winner of the 2014 Baldrige National Quality Award, used Donor retention rates as a measure of community engagement. Against the Association of Fundraising Professionals (AFP) Benchmark of 75%, HCM achieved 66% in 2011, 62% in 2012, and 72% in 2012....

BPIR Categories

15.3.1 Financial performance

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