To help suppliers (sellers) bid for the business of manufacturers (buyers) FreeMarkets Inc, a US provider of supply management solutions, created markets called competitive bidding events and provided the total package of services necessary for a reverse auction process. In one case, 35 vendors, from around the world, bid to supply a global manufacturer with…

BPIR Categories

4.1.1 Identify market segments & target customers
4.2.1 Manage sales & sell products & services
4.1.4 Develop & implement marketing strategy
6.4.2 Implement systems for managing the service

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