As an online clearing house that sold excess inventory for companies, LetsBuyIt, a UK B2C Web-site, set its prices based on the number of people who signed up to buy a product. If, for example, between one and five people signed up to buy a product the price would decrease from the original retail price. If six to nine people registered, the would fall further. If 10 or more people signed up, then the price would fall further to the lowest price that would be offered. Consumers were permitted to...

BPIR Categories

4.1.1 Identify market segments & target customers
4.2.1 Manage sales & sell products & services
4.1.4 Develop & implement marketing strategy
6.4.2 Implement systems for managing the service
4.1.5 Develop & implement e-commerce strategy

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