In 2001, Pentwyn Splicers, a small engineering firm which supplied the British textiles industry with pneumatic splicers, was on the brink of going bankrupt. The company’s innovative products had helped it survive through a huge slump in the British textiles industry but new markets were needed to avoid going under. An E-commerce strategy was adopted as the way to cost effectively reach new markets, improve customer experience, provide faster product information, and cut costs. E-mail was intr...

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10.4.5 Manage external information & knowledge sharing

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