After a global technology solutions organisation invested about $300M and three years of development time in an e-business initiative (eCRM) designed to link sales, marketing, fulfilment, manufacturing, and distribution systems to reduce supply chain stock levels, increase responsiveness to customer demands, and increase profit margins, it was deemed a failure. To find out why, the…

BPIR Categories

4.1.5 Develop & implement e-commerce strategy
1.3.2 Determine & provide customer contact mechanisms

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