Amazon, an on-line bookstore based in the USA, set out to become the largest online bookstore in the world and apart from its primary customers, the readers who order books, it established two Business to Business (B2B) ventures; Advantage Service and Associates Resellers to break the traditional book-publishing value chain. By the end of 1998, Amazon had a catalogue of three million titles, making it the largest online bookstore in the world. Its number of customers grew from 0.34 million early...

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2.1.4 Assess new technology innovations

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