To seize an opportunity to be the first in its region to introduce internet banking, The Board of Directors of a large Midwest Bank in the US gave the go ahead and also got actively engaged in developing a strong E-commerce strategy that fitted with the bank’s market niche. The E-Commerce project was linked to the corporate information system and intertwined within day-to-day operations. A variety of measures were put in place including ROI, market share, volume of Internet activity, online c...

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4.1.5 Develop & implement e-commerce strategy

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