At Rogers AT&T Wireless, a Canadian wireless communications service provider, animated figures of the executive vice-presidents were drafted to deliver on-line role playing experiences to the company’s 12,000 sales representatives. Animated executive coaching, cartoons and role-plays were delivered on-line to help the company provide entertaining and effective training which required participants respond to a variety of customer scenarios. The animated executive modules used lifelike responses...

BPIR Categories

9.4.2 Develop education and training programs.
9.4.3 Deliver education and training

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