In 1993, with sales slumping due to competition from European discounters, Tesco, a leading UK food retailer, began a company transformation to revitalise its brand image. To better deliver on its brand promises to its customers, Tesco: 1) Implemented a nationwide superstore loyalty scheme and built a large customer database to stay in tune with…

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2.2.4 Formulate and review business unit strategy
14.3.3 Implement an org-wide continuous improvemnt program
9.5.1 Develop performance management approach
15.3.1 Financial performance

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