Employee engagement and communications practices

com and other organisations. 1.) Online retailer Zappos.com Inc., (3,221 employees) emphasised communication and relationship building as a key part of management accountability. Zappos.com acted on the premise that engagement rises when managers interact and communicate with staff, hence a feedback plan was is developed for each of the organisation’s employees. 2.) WD-40, a manufacturer of cleaners and lubricants, (334 employees) conducted a survey of all employees once every two years. Th...