Mill Steel, a US steel-processing business, has its strategy firmly focussed on getting its customers what they want when they want it. To engage employees in strategy achievement the company communicated the strategy throughout the organisation and reinforced it through HR practices, which included: 1. Implementing a performance-based bonus system that created a culture of ownership, 2. Building an environment that inspired ownership at all levels of the company. 3. Including staff in discussio...

BPIR Categories

9.6.2 Manage employee satisfaction
2.2.1 Obtain stakeholder input into strategy formulation

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